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The Ice-Watch Concept - Jean-Pierre Lutgen, CEO Ice-Watch
"A Dream Come True"
'The happiness of your life depends upon the quality of your thoughts', Marcus Aurelius
"Born in December 2006, Ice-Watch is a child of the economic crisis!
Every Crisis brings change, different visions and approaches...a new mentality that gives rise to a new community.
Change has been made possible by Ice-Watch for 3 reasons:
- accessible price
- multiple colours and combinations
- collections can be varied depending on the activities throughout the day
The vision to give full importance to the packaging - the BeCubic: Volume; perfect colour matching, the feel, transparency; the time to open it; reusable and stackable, it becomes a veritable display or decorative object in itself. Altogether a strong visual identity.
Different approaches - A horizontal organisation, always accessible, instant global distribution, Belgian design combined with Japanese movements and the stars who wear them, are all keys to the success of Ice-Watch.
With an open-minded spirit, Ice-Watch challenges received wisdom, pops up where you least expect it, a bit of a gatecrasher. It's the Ice-Watch fans who have created this brand which has become intercultural, intergenerational and international, a community of its own.
With its wink at luxury, Ice-Watch has brought new life and transparency into the world of watches offering proof that success is accessible to all!" - Jean Pierre Lutgen CEO
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