The Ice-Watch brand announced the start of a daring collaboration project with Pantone, the international brand reference in terms of colours. A new collection of bi-colour watches “by Pantone” was launched in January 2013 thanks to a perfectly matching collaboration between Ice-Watch and Pantone, two brands that are equally recognized in their respective market for promoting the concept of colour.
The Ice-Watch brand launched a colourful and ambitious partnership with the famous PANTONE® brand, the global authority on colour and provider of professional colour standards for the design industries. The Ice-Watch new creations take the particular form of bi-colour unisex watches, with the PANTONE signature, a bi-colour dial and a bi-colour molded strap – a première for Ice-Watch.
2014 marks the extension to this wonderful collaboration between Ice-Watch and Pantone, with the addition of 3 more colours to the collection; Cockatoo, Bird of Paradise & the colour of the year Radiant Orchid.
The Radiant Orchid won the title of Pantone Colour of the Year 2014! This new Colour of the Year inspires confidence, exudes joy and sublime the PANTONE UNIVERSE collection of the Ice-Watch brand.
As the very first pieces entered the world of stylish and affordable fashion accessories, mid-December 2012, the initial PANTONE UNIVERSE™ by Ice-Watch collection included two variants : Emerald and white / white and Emerald. As Emerald was colour of the year for 2013, Radiant Orchid will become its successor.
“Pantone is THE authority on color for the design industries. Through this partnership, Pantone recognizes the Ice-Watch brand as a credible partner and an important player in its sector, sharing the same dynamic and colourful spirit,” declared Jean-Pierre Lutgen, CEO of the Ice-Watch brand. The daring launch stresses once again the brand’s place among the leading brands in the fashion watches sector, a position achieved through a new vision on watches, affordable prices, a wide range of colours and models, and a continuous focus on innovation.
Buy Ice-Watch online from the Official Ice-Watch UK Stockist Merchant's Jewellers:
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